Bónus

Established in 1989, Bónus provides shoppers with the best value on groceries and other essentials. The Bónus belief is simple: offer the lowest prices without compromising quality.

As Iceland's premier value grocery chain, Bónus is committed to ensuring that every shopping experience is affordable and convenient. To improve the customer's shopping experience, Bónus implemented Gripið & Greitt self-scanning, ample self-checkout lanes, and convenient work-friendly opening hours. The strategic product selections are tailored for budget-conscious shoppers, and high volume helps keep operational costs minimal. 

Step inside any Bónus store, and the minimalist design is instantly recognizable. By prioritizing efficiency and shopping convenience over extravagance, Bónus keeps overheads low and passes the savings directly to customers. The shelves are constantly stocked with essentials, ensuring shoppers find what they need for the same price in whichever Bónus they are in. Bónus also offers a range of specialty products, from clothing basics to seasonal offerings.

At Bónus, trust is essential, and consumers can confidently shop knowing they are getting the best deal wherever they are in Iceland. With 33 stores nationwide, including 20 in the Reykjavik vicinity and 13 in larger towns across Iceland, Bónus is always within reach.

Since its start, sustainability, and community support have been integral to Bónus's operational ethos. Longstanding practices across all Bónus stores include meticulously sorting plastic, cardboard, and other waste materials and a concerted effort to minimize food waste.