Companies

Hagar is a family of companies with operations in Iceland and the Faroe Islands. All of Hagar’s companies share the goal of providing excellent service, selling quality products at a fair price, and having as positive impact on the environment and society as possible.

Bónus

Established in 1989, Bónus provides shoppers with the best value on groceries and other essentials. The Bónus belief is simple: offer the lowest prices without compromising quality.

Hagkaup

Hagkaup is Iceland's premier department store with a world of products in stock. Since its founding in 1959, Hagkaup has been synonymous with quality, variety, and convenience.

Olís

Olís specializes in the sale and service of fuel and other oil products, fast food, essential goods for car owners, and services for the fishing, construction, and transportation industries across the country.

SMS

SMS is a leading retail company in the Faroe Islands, with its roots dating back to 1977. SMS places a special emphasis on always offering customers affordable food options while continuously developing its retail operations to ensure a good customer experience.

Eldum rétt

Eldum rétt is the ultimate solution for stress-free meal planning, delivered right to the door. Eldum rétt specializes in online ordering of meal planning kits, curated with pre-portioned ingredients and easy-to-follow cooking instructions, designed to simplify shopping and save time.

Aðföng

Aðföng is a warehouse and distribution center for the retail and wholesale markets. Aðföng's operations involve procurement, inventory management, and distribution for Bónus, Hagkaup, Olís, and Stórkaup, and is one of Iceland's largest and most advanced companies in this sector.

Bananar

Bananar is Iceland's leading importer and distributor of fruits and vegetables. At Bananar, the mission is simple: to provide customers with the freshest and finest produce available. As Iceland's largest importer and distributor of fruits and vegetables, the company takes pride in offering a diverse range of high-quality products to meet the clientele's ever-growing needs and demands.

Stórkaup

Stórkaup is a trusted partner dedicated to efficiently serving wholesale and bulk users with a comprehensive range of essential products. From groceries and alcohol to consumables, hygiene products, and health supplies, Stórkaup is committed to meeting and exceeding customers' diverse needs.

Zara

Zara is Iceland's go-to destination for stylish and affordable fashion. As one of the world's largest fashion retail chains, Zara offers a wide range of clothing and accessories for men, women, and children.