About Hagar

Hagar is a family of companies with operations in Iceland and the Faroe Islands, and the company is a leader in the Icelandic food, specialty products, and fuel markets. All of Hagar’s companies share the goal of providing excellent service, selling quality products at a fair price, and having as positive impact on the environment and society as possible.

Under Hagar’s umbrella, nine independent business units are operated, each with different operational structures and cultures. All of the units focus on efficient operations, good service, and maximizing value for the company’s owners. Hagar’s business units have extensive experience in commerce and retail and are built on customer trust that has been earned over many years.

Stronger together

Although all business units within Hagar are operated as independent entities, we believe that we are stronger together, particularly by building on shared infrastructure and sharing knowledge. At Hagar companies, both in Iceland and the Faroe Islands, approximately 3,200 employees work in 1,800 full-time positions, each of whom impacts people's daily lives through their work. The company’s staff possesses years of experience in retail and has built business relationships worldwide with suppliers and manufacturers.

Having a positive impact

Hagar emphasizes sustainability in all of its operations and actively participates in social projects. The employees and managers of Hagar believe that there is no "plan B," and approach every project with the goal of having a positive impact on the environment and society. Additionally, Hagar’s business units actively participate in various public health and community projects.

The role of Hagar

The role of Hagar is to provide support and oversight to the company’s business units, while also leveraging operational, marketing, technological, and commercial synergies among the companies to increase efficiency for customers and the owners of the company.

All of Hagar’s business units focus on efficient operations and good service. We emphasize the ability of all units to move quickly and avoid complicating simple matters. The values of Hagar reflect these guiding principles in the operations.

The values of Hagar are customer service, cooperation, efficiency, and progressiveness.

Hagar business units

Within the eight business units that Hagar operates in Iceland, there are 40 grocery stores, 22 Olís service stations, and 43 ÓB stations across the country. The company also runs two warehouses, one production facility, one wholesale store, one online grocery store for meal packages, and one specialty store. In the Faroe Islands, Hagar operates 13 grocery stores, three specialty stores, and six restaurants.

Hagar is listed on the main list of NASDAQ OMX Iceland under the ticker HAGA. The company’s headquarters are located at Holtavegi 10, Holtagarðar, Reykjavik.

Subsidiaries in Hagar’s group, where the company’s business units are operated, include Hagar verslanir ehf., Olís ehf., Bananar ehf., Noron ehf., Eldum rétt ehf., Stórkaup ehf., and P/F SMS.

Under Hagar verslanir ehf. are the companies Bónus, Hagkaup, and Aðföng. Bónus and Hagkaup are two of the largest grocery store chains in the country, and the warehouse Aðföng handles imports, purchasing, and distribution for the grocery chains, in addition to servicing Olís and Stórkaup.

Olís ehf. specializes, among other things, in the sale and service of fuel.

Bananar ehf. is the largest distributor of fresh vegetables and fruits in Iceland. Noron ehf. operates the fashion store Zara in Smáralind. Eldum rétt ehf. offers customers meal packages with recipes and ingredients online. Stórkaup ehf. is a wholesaler that serves large users with a broad range of supplies.

SMS is a leader in the Faroese market, operating eight Bónus low-price stores, four smaller Mylnan stores, and the large store Miklagarður. SMS also operates restaurants and other retail and service businesses.